Title : Delivering Happiness – A Path to Profits, Passion, and Purpose
Author : Tony Hsieh
This is the first time since a long time that I did not read anything else than SharePoint books. Tony Hsieh is the CEO of Zappos.com, a e-Commerce platform for shoes, clothes, bags and a lot of other things. In his book, Tony traces his path from his boyhood and his first motivations, through the current state his flagship company. Going into several details or anecdotes of the building of first LinkExchange, then Zappos.
The book is split in three sections, the first setting the stage, describing his first attempts for businesses during his childhood, then at college and at university, finishing with the funding of Zappos through a self-made incubator. The second section focus on how he and his team built the culture of the company, some tricks to be better than some competitors and how they made Zappos the number one of the customer service (some other companies should take some examples…). The third section talks more about the public communications and marketing of the brand before selling Zappos to Amazon.
Book Review :
Wow ! I read this book like a novel. When you start, you want to continue reading.
Reading how an entrepreneur starts, fails then starts again and fights against external factors like logistics issues or economic crisis is really interesting. Seeing also how he changed his focus from just making money to make everyone happy with all the way to this end is very exciting. Definitely, some ideas or variations of them can be taken from him, even if I think that most of them can (only) apply to start-ups. Some others are more applicable to retail companies than other sectors. It is a very stimulating book. I don’t want to emphasize too much on the only one less-positive point I found : one cannot let me think that at the end, writing such book was not with some marketing or sales improvements in mind, which I would totally accept.
Finally, the concept of “delivering happiness” worth on itself to be spread and tried to be applied. A book to read for all enterpreneurs.